For the first time in its history, KEF will be joining the internationally renowned SuperDesign Show in Milan.
This year the SuperDesign Show looks to the future with an emphasis on how traditional boundaries between old and new, traditional and futuristic and others have become obsolete, opening the door to unlimited creativity. Fitting this theme KEF will showcase its “KEF OBSESSIONS” design philosophy, which allows its designers to create speakers that straddle the line between sculpture and sound, at a dedicated booth designed by Michael Young.
The KEF OBSESSIONS design philosophy reflects KEF’s dedication to all aspects of speaker creation. “Every minute detail required to create a KEF speaker is painstakingly considered and evaluated, including sound quality, innovative design, new materials, premium finishes and more, all combined with total attention to detail” says the loudspeaker manufacturer’s press release.
At this exhibition KEF will be highlighting the emphasis it places on speaker design and the work of its partner designers. This will include:
MUON and MUO
Design by Ross Lovegrove
BLADE
Design by Eric Chan (ECCO Design) and KEF Design team
REFERENCE
Design by KEF Design team
LS50
Design by KEF Design team
EGG
Design by Milk Design and KEF Design team
M Series
Design by Studio F. A. Porsche
KEF OBSESSIONS Exhibition
Design by Michael Young
The KEF OBSESSION booth can be found at:
Address: Superstudio Più, Via Tortona 27, Milan
